How to build and engage a Talent Community
Tips for Recruiters in 2022
Every recruiter knows that one of the best ways to hire the right people quickly, is to have access to a pre-selected pool of experts in the field of interest for the needed job position. However, there is a certain difference between a simple Talent Pool and a more engaged Talent Pipeline or Talent Community.
For recruiters, the more contacts they have, the better, this leads to very long contact lists, to be filtered by field of expertise, skills, experiences and educational backgrounds to efficiently then shortlist. Candidate profiles must therefore be as rich as possible: full career history, lists of skills, educational experiences, certificates, achievements, career aspirations and more.
With database filtering and tagging, recruiters can pin-point their potential candidates, and like this we have a proper Talent Pool.
All of this is useful, however, it's basically just a Database bound to become outdated as people step forward in their career. There's also little engagement, only stored profiles with little to no communication, and consequent job position acceptance rates are low when there are job vacancies to fill.
One of the main answers to this, is provided by professional social networks, LinkedIn in particular. They serve as great profile repositories and a way to communicate, but ... how can you personalize it to your needs? What options do you have to add your notes, tags and classify your contacts according to your business requirements? The messaging interface in LinkedIn is also very limited, time consuming and manual (easily prone to embarrassing cut&paste mistakes - you get the idea).
The ideal would be to get the benefits from both sides: great profiles repositories and a way to communicate from LinkedIn, but still be able to personalize and manage your data similarly to good ATS or CRM software tools. Even more so, because when you're in control of your data, you are not bound by access limitations or restrictions imposed by LinkedIn. See the article about LinkedIn Restrictions
Nurture and build a network
The key to success is being able to access quality talents while also building a form of network/relationship around Candidates based on consistent and continuous communication along their career path, year after year. Building relations, understanding and trust. The advantages in doing so, extend in both directions: reinforcing relations with Talents and also with Hiring Managers. Ultimately leading to very fast hiring speeds.
It's a win-win for everyone involved: recruiters, employers and candidates. This is also a huge competitive advantage for all Agent Recruiters and Sourcers, as faster placements helps overtaking Competitors and pleasing your client with impressive time-to-hire scores.
How do you do it?
Yes, it's easy to say, but achieving it is a different matter.
You may think it's too labor intensive and time consuming, you'd have to consistently maintain and nurture your contacts,
always log all your activities, interactions, and communication history for several months.
Not to mention the tons of career information that have to constantly be kept updated.
You're right - that definitely doesn't sound easy nor fast. It's something you achieve only with consistent, long term planning and organizing. And either a large team or a suitable software system will be needed to run everything smoothly.
To maintain a relationship with large amounts of contacts, it becomes necessary to rely on robust technological support to keep track of all the events, interactions and, of course, career movements of each contact. But most importantly, the cornerstone to make all this possible, you need to be able to keep your contact's profiles up to date. Your entire asset and effort put into meticulously tracking every interaction will be for nought if the very data that you base your nurturing campaigns on, ends up being obsolete or irrelevant.
Jobin.cloud offers a free bulk sourcing tool to easily import vast amounts of contacts from LinkedIn, all with every minute detail, including if they're open to work and what their desired Job is, and it's all automatically added into an easy to filter database equipped with bulk auto-personalized outreach capabilities, Job pipelines, Accounts lists and much more.
Recruiting in niches
Talent Communities work best when they're specialized groups within a well defined niche.
Some recruiters specialize in a specific branch of technology, some on a specific branch in healthcare.
In any case, the important aspect is that within their respective recruitment niches, these recruiters and talent sourcers know every single detail, and have a good understanding of competition, trends, and the overall market conditions.
Every recruiter nowadays must be highly specialized and competent within their niche. This is also valid for sourcers.
Of course, this doesn't mean deep knowledge, a Recruiter does not need to become an Engineer or substitute a Professional in that field, but what is needed is having a basic grasp of any jargon used within that niche and having a clear understanding of every skill, tool, or product used in that context.
All this is necessary to understand and engage with the Community, and even more importantly, to properly interact with Hiring Managers that will greatly appreciate such competence, which will aid in building trust in your recruiting, sourcing and selection capabilities. Do not underestimate that aspect!
The benefits of a Talent Network
Having a connected community in your niche will become a great asset in the long run; it will save you a lot of money on last-minute advertising, and most importantly it will give you a huge competitive advantage, because you will have a pool of pre-vetted talents, ready to be hired in record time.
Messaging and tracking interactions is key, and doing it at scale and without getting lost on the way will define the success of your recruiting business. We're here to help, providing the right technological aid to make it feasibly possible to keep track of all the nuances and operational burdens that come with this undertaking. Why not check us out at www.Jobin.cloud